meet the founder



My grandmother was a seamstress. I remember the first time I pulled a piece of linen from her fabric drawer, admiring its heft and pleasing texture.

Forty years later, 100% linen is the centerpiece of my not-so-secret mission to create a positive environmental impact by designing towels that are both luxurious and earth-friendly.

When I found myself washing three full loads of cotton terry towels each week for a family of four, we tried linen bath towels. For the first time, my children reused their quick-drying towels, reducing the bath towel laundry burden to under one load a week.

Linen’s pleasing texture, which I’d admired as a child, is a welcome change from cloying cotton terry. Its many unanticipated benefits, which you can read about in "Why Our Towels," are simply bonuses.


JoAnne Chirico - founder

 JoAnne Chirico - founder

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